Okay, let me put this out there… I’m actually not a fan of the word “coach.” It’s used by so many professionals that it’s made it almost meaningless (yes, yes it has!) and hard to differentiate from one to another. There are so many types of real estate coaches out there now, that it makes it a little daunting to try to pick one (if you’re looking). Yet what hasn’t changed is the value that a real estate coach can bring you. And, trust me, it’s a lot. Here are three ways that a real estate agent can benefit from hiring a coach.
Real Estate Coaching Helps You Stay on Track
You know the phrase about not being able to “see the forest through the trees”? Yep. It’s true! Us real estate professionals can get bogged down by showings, paperwork, frustration with clients and more, that we can’t sit down and strategically think about our business. Then one day, crickets. No one’s calling, no one’s emailing, and we’re stuck. Maybe we’re even wondering why we got into this real estate business in the first place. It happens to a lot of real estate agents.
A real estate coach can help remind you that you are successful, you can do this, and that all you need is a structured, strategic plan. It’s always a good idea to work on your marketing, networking, and outreach during busy AND slow times, not just the latter. Why? Because we always need to be growing, meeting new people, and introducing new ideas to our client base. Staying out there keeps us in the public mind, and always maintaining this is the key to a continuously successful real estate business.
A Coach Can Help Your Real Estate Business Thrive
Most (if not nearly all), real estate agents just go day by day hoping, wishing, praying for calls to sell or buy a home. They don’t know exactly what works, but sometimes it does and sometimes it doesn’t. A real estate coach, on the other hand, can help you put your leads together and find out what drove them to contact you, thereby determining a pattern for future success. Once you’ve developed a pattern, you can repeat and refine it, resulting in ongoing “wins” for your business.
When we win, we win, am I right? We’re happier, we have more structure in our lives, and we can predict trends a little bit better than we could when we were just guessing. A coach can help make all of that happen. Because two heads are better than one wouldn’t you say? Speaking on that… we get caught up in our heads. Sometimes we feel great because things are going well. Yet, other times, our own heads get us in trouble. They make us feel unworthy at times, or that we just don’t have what it takes. A coach helps our real estate businesses thrive because they see not only the potential, but also the actual statistics behind what makes your wins win (and remind you when you’re not feeling like such a winner at all).
Coaching for Real Estate Agents: Where to Start
Looking for a coach for your real estate business? It’s a little tricky! There are a lot of us. Yet, just like every unique individual, we’re all different. In my coaching practice, we focus a lot on structure. This means there are certain days and times for lead generation, others for creative marketing, even more for in-person networking, and finally… time to just relax.
Yes. You can schedule time for yourself to just do “nothing.” You know why? Because you’re actually not doing nothing, you’re recharging and creating new ideas. If you don’t recharge, you can’t recover from long days and weeks. You run on empty, and you burn out.
And that actually brings me to how to find a coach for your real estate business. You want to find someone that you can relate to. In your most relaxed state, you feel like you could tell them everything.
You don’t want to find a coach in a state of panic. Because look… nothing comes fast, free, or easy. Nothing. Absolutely nothing in this world. Everything takes time, patience, and money (or energy). You want to put those things toward a coach that you feel can really help support and bring you to the next level.
If you’re a real estate professional and really resonated with this article, consider a complimentary consultation. Just click here!